About Course

Discover the power of Generative AI in optimising business operations in this free online marketing course. We explain how to integrate generative AI into business operations, such as marketing, sales, and customer service. We also address the ethical concerns associated with generative AI.

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What Will You Learn?

  • Define generative AI
  • Identify the key models and frameworks of generative AI
  • Discuss the potential impact of generative AI on businesses
  • Assess the role of generative AI in marketing, sales, and customer service
  • Outline the strategies for integrating AI into business operations
  • Recall the ethical and regulatory concerns associated with generative AI

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